Research by Forbes revealed that 78% of salespeople using social media perform better than their peers that don't incorporate social media in their outreach.
social selling and employee advocacy in the press
In reality, however, some workers say that they will often spend time helping out a customer on the shop floor, only to have that person leave the store and order a product online. That often hits salespeople in the wallet: Many are paid on commission, but only on sales they complete in person in the store.
This is exactly the problem Replika is addressing in the market!
Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
1. For salespeople, social media is an opportunity to learn the latest trends and capitalize on them.
2. Every new contact in your or your employees’ personal social networks is another potential customer, client or partner.
3. Personal brands, in general, tend to be trusted more than corporate brands; they’re seen as friendlier, more trustworthy and easier to approach.
Employees become your social media army.
For companies looking to expand the reach and impact of social media without spending a dime, there's an increasingly powerful option... that's already on your payroll. Employee advocacy--encouraging and incentivizing team members to share brand messages on their own social media accounts--is poised to be a game-changer in 2017. Even at moderately-sized companies, you can tap into hundreds, if not thousands, of new followers. Messages fired out from personal accounts are more trusted and also circumvent some of those pesky algorithms mentioned above.
Within an organization, it means employees are engaged ambassadors, and they are trained to use social tools.
There are clear benefits to having the employee representing them as the brand ambassador in the marketplace. But the flip side, and the reason the formula works, is there are clear benefits to the employee, and part of it is building their brand for employability. They are building their network. If there was nothing in it for the employee, it would just be another task and something they wouldn’t be happy about doing. So, what you do is identify people who are really passionate about your brand, love to use social media, and see the benefits for the brand and for themselves.
If you thought social media was just about being social, think again. Today it's about social selling.
Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers. Social networking takes up nearly a quarter of all time spent online and reaches more than 75 percent of all Internet users. If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling.
Many companies are beginning to leverage their most valuable spokespeople: Their employees. Employees will share their enthusiasm and promote products and services -- if they feel empowered to do so.
Employees will share their enthusiasm and promote products and services -- if they feel empowered to do so. Employees are perceived as more credible, and often have wider social reach than the company brand does. And in truth, according to a study by Weber Shandwick, 50 percent of all workers are already updating social media with messages about their employers. An employee advocacy program can yield tremendous benefits for your brand, including helping to humanize the business, creating emotional connections, building out competitive advantages, demonstrating thought leadership, supporting new product introductions -- and so much more. To that end, more and more companies are implementing employee advocacy programs to harness their employees’ social connections and online reach.
Why brick-and-mortar retailers need to go digital with analytics - Marketing land (3/10/17)
While shuttering and struggling brick-and-mortar retailers are often quick to peg the internet for their problems, there’s clearly more to it. Otherwise, successful online retailers like Amazon, Warby Parker and Bonobos wouldn’t have hopped the digital fence to engage with consumers where and in a way they want — in a physical store.
Rather than squandering the advantage they have over internet retailers, brick-and-mortar retailers need to be willing to leverage it with an updated, real-time approach to consumer engagement via mobile. Where there’s data and technology, there’s opportunity.
Using this technology allows brick-and-mortar retailers to build on the in-store experience shoppers say they prefer by taking a page from online retailers’ playbook — applying analytics to personalize and customize engagement.
The move to adopt the approach is in the early stages but picking up interest. Studies show that consumers are willing to do what it takes to get that in-store personalization — share personal information and shopping interests and behaviors — provided there’s something in it for them.
The opportunity is in the hands of retailers to engage with shoppers on a deeper level.
Can america's department stores survive? - fortune (2/21/17)
Future retail experiences should be more social and interactive