New York, NY —January 18, 2024 - Artificial intelligence dominated the new ideas on display at NRF in New York this week, but it wasn’t the only technology shaping what retail could look like in the future…..Others provided software to help companies organise their marketing, whether retail media placements or sales via influencers in the case of Replika, which was also part of LVMH’s start-up accelerator.
Paris, le 09 juin 2023. SAP SE (NYSE : SAP) continue son plan d’accélération de start-ups autour de SAP.iO, son incubateur interne des jeunes entreprises. Depuis le mois de mai, 7 nouvelles start-ups ont ainsi intégré SAP Store, la marketplace officielle de SAP : Sorga, Smartpixels, Smartzer, YZR, Arianee, Livebuy et replika Software. Les clients pourront en un seul clic bénéficier de ces solutions pour leurs besoins quotidiens.
New York, NY — May 17, 2023— Replika Software Inc. today announced that its Replika Software solution is now available on SAP® Store, the online marketplace for SAP and partner offerings. Replika Software integrates with SAP Commerce Cloud and delivers Social Selling, Digital Clienteling & Remote selling to brands.
Sept. 2022 - SAP SE (NYSE: SAP) has launched a new startup accelerator program focused on the “Future of Retail and Consumer Products” at the SAP.iO Foundry Paris. 12 international start-ups were selected by a jury of SAP experts, partners, customers and investment funds to join the program. These start-ups were recognized as pioneers in this year’s chosen field, a theme that is more topical than ever with the upheavals in customer habits and the customer journey due to effects of the Covid 19 pandemic and the accelerated digitalization of all businesses.
(May 2022) - Replika Software is a finalist in the Best Use of Technology category
(May 2022 )- The future of e-commerce is personal and human. Imagine the power of a global social selling community powering the brand’s e-commerce. Social selling is the act of empowering every sales associate with their own “storefront”, or microsite, with complete brand oversight.
(April 2022) - A tecnologia do serviço é da startup Replika Software, que recebeu investimento de capital de risco da L’Oreal como parte do seu plano de aceleração digital da empresa, impulsionado pela pandemia de covid. O Brasil será a primeira operação da L’Oreal a utilizá-la, com Reino Unido e Alemanha nos planos futuros.
(April 2022) - Tiago Carvalho, general director of L'Oréal Produtos Profissional, explains that the expectation is to quickly cover 1,000 beauty salons in Rio de Janeiro and Rio Grande do Sul. As each salon has, on average, five employees, the expectation is to reach 5 thousand professionals with the platform. Within three years, the expectation is even greater, to reach 5 thousand beauty salons
(April 2022) - L’Oreal Brazil launches this Monday the online sales platform called Meu Segredo PRO (powered by Replika Software), a bet on social commerce, a retail trend that combines digital retail with social networks. The proposal is that beauty professionals can share offers directly to their customers and also to their followers on social networks.
(February 2022) - Au Printemps, ces vendeurs s’appuient sur un outil spécialisé pour le social selling, développé par Replika Software. Ce logiciel permet de garder le contact client de manière asynchrone, qu’il s’agisse de lui proposer des suggestions ou pour mieux appréhender ses besoins et goûts. A noter que Replika Software est par ailleurs également employé par L’Oréal et Sephora.
(February 2022) - Au travers de boards sur le logiciel Replika, les personal shoppers sont en mesure de créer des sélections produits, spécifiques et complémentaires qui répondent aux besoins de tous, sous différents angles. Le social selling se présente comme étant le levier idéal pour conseiller le client de manière non-intrusive, digitale et rapide
(January 2022) - La Division Produits Professionnels de L’Oréal a ainsi récemment annoncé un partenariat avec la start-up Replika Software pour faciliter l’accès au social selling de ses salons et coiffeurs partenaires.
(January 2022) - L’Oréal has chosen Brazil to debut this new technology, which is expected to continue rolling out to salons and stylists around the globe.
(January 2022) - L’Oreal will utilize Replika Software's recently expanded capabilities to empower their network of Salons and Stylists with a personalized, turnkey, transactional direct-to-consumer (DTC) microsite including a comprehensive social selling solution & a full catalog of L'Oréal professional products
(November 2021) - Business France vient de dévoiler le nom des 30 start-ups qui représenteront la France lors du salon Retail’s Big Show 2022 à New York.
Clichy (October 2021) - Our Founders presenting The Future of E-Commerce: empowering your Brand Advocates to Sell
(October 2021) - The Startups Village by Cdiscount brings the spotlight on the most innovative startups of the industry. It provides young companies with the opportunity to be recognized by an excess of 800 professionals attending the event. This year 16 start-ups (including Replika Software) have been selected by our editorial committee.
Computerwelt & Transform (October 2021) - L'Oréal's online sales have soared during the pandemic, thanks to the promotional impact of augmented reality technology, live streaming services and cloud software. Last year , the company also invested in Replika Software , a social commerce startup. "We had to expand the channels and meet the customer where they needed us overnight," said Kingston.
Vogue Business (October 2021) - Watiz is one of 1,000 startups at Station F, the Parisian campus that features incubators nurtured by the likes of LVMH and L'Oréal alongside its own programmes. The campus, a 366,000-square-foot “village” in the 13th arrondissement of Paris, has birthed companies such as The Restory and Replika Software.
LSA, Commerce Connecte (Oct. 2021) - Replika Software fournit aux marques des solutions clés en main afin d’activer à grande échelle leur écosystème de vendeurs présents sur les réseaux sociaux, d’y développer leur influence et d’entrer en relation avec les consommateurs à tout moment et quel que soit le lieu.
B-Smart TV - Decouverte du programme de LVMH a STATION F on BSMART TV. Head of Startup Programs Marwan Elfitesse y parle de l'inspiration mutuelle entre les Maisons du groupe et les Startups, dont Replika Software
Vogue Business (April 2021) - One startup catching the eye is Replika Software, operating both in New York and Paris. Within the Station F campus, it’s housed at LVMH incubator La Maison des Startups. Replika Software enables brands to activate a network of social sellers to sell online: the sellers can download the Replika app and receive commission for their online sales. In January, the company completed a Series A financing round with LVMH Luxury Ventures and L'Oréal Bold, both investment arms of their parent companies.
In March last year, LVMH stores were abruptly forced to close and its sales people were sitting around at home, recalls Laetitia Roche-Grenet, LVMH Open Innovation director. “Replika resonated in this context as it is able to turn any sales person into an influencer on social media without damaging brand equity because they are provided with brand content.” The startup works with LVMH’s beauty retailer Sephora. Dior is using the platform for its beauty advisors to sell online. L'Oréal has activated its network of hair stylists to sell products.
Harper’s Bazaar Korea (September 2021) - 판데믹으로 인한 락다운 체제 속에서 브랜드들은 어떻게 매출을 이어갈 수 있었을까? 매장이 문을 닫는 동안에도 신제품은 출시되었고 세일즈 직원들은 고객 소통의 끈을 놓지 않으며 소식을 전하고 세일즈를 이어갔다. 레플리카 소프트웨어 (Replika Software)는 브랜드가 세일즈 직원을 포함한 소셜 셀러들을 통해 고객들과 언제, 어디서나 자유롭게 연결될 수 있도록 일명 ‘턴키 (Turnkey)’ 솔루션을 제공하는 플랫폼을 운영 중이다. 말하자면 브랜드의 이커머스 사이트 속 다양한 자료들을 한번에 접속해 자신이 원하는 무드보드로 만들어 원하는 컨텐츠를 관중에게 소통하는 도구다!
Choose Paris Region (March 2021) - "Welcome to Paris Region, Replika Software Inc.! From LVMH innovation award to raising a Series A: a look back on a successful first year for Replika Software in Paris Region".
La Revue du Digital (April 2021) - Sephora s’ouvre le canal de vente des réseaux sociaux en s’associant avec une startup. « Le rêve de la vente sur les réseaux sociaux devient réel. Et cela ouvre de tous nouveaux champs d’opportunités » déclare Gonzague de Pirey, patron de Sephora pour l’Allemagne. Le social selling est un 3ème canal de vente
Carnet du Luxe (March 2021) - "Le point commun entre LVMH et L’Oréal ? Loin des affinités électives évidentes en matière d’activité commerciale, les deux groupes français sont également très investis dans la Fashion Tech. LVMH Luxury Ventures et L’Oréal Bold sont les divisions stratégiques chargées de financer les innovations technologiques. De véritables bras armés capables de capter les projets les plus pertinents pour répondre à leurs problématiques e-commerce. LVMH est même allé plus loin en lançant son propre incubateur : La Maison des start-ups.
Le résultat de tels investissements en matière de Fashion Tech ? Les groupes gardent un coup d’avance. Et durant l’année 2020, la capacité d’innover dans le domaine du numérique a fait la différence. Il y a tout juste un an, LVMH s’est intéressé à Replika Software Inc..
E-Consultancy (May 2021) - “Another way that beauty retail employees can enhance their influence is through social selling, enabled by software like Replika Software Inc.. Replika enables brands to activate a network of social sellers, also allowing them to take a commission of sales. According to Pymnts, SEPHORA is using RepliKa “to provide its in-store personnel with a turnkey social selling “My Sephora Store” to encourage online sales and forge stronger customer relationships”.
Harper’s Bazaar Korea (July 2021) - “The first thing we did during lockdown was launch an e-workshop and try to keep the business going in an innovative way. With all the boutiques closed and the salespeople tied up at home, we proposed three startups. One of them was Replika, a platform that allows anyone to become a social seller through social media. With examples like this, we've uncovered a new sales force while people are working from home, and the business is actually accelerating after the pandemic.”
Viva Technology hosted a talk between Ian Rogers and our co-founder Kareen Mallet to talk about the LVMH Innovation Award and how Replika Software helped LVMH reinvent the luxury experience during the pandemic
NEW YORK, Jan. 27, 2021 /PRNewswire/- The funding will enable Replika to aggressively expand its global footprint of brands and industries which can significantly benefit from creating new social selling channels. With this financing, the company plans to continue investing in its technology, introduce new breakthrough features and add to their team to support the rapid adoption of the platform.